Private page. Landings and CTA clicks on /thanks — the order thank-you page your box stickers point to. The box source is the real sticker-scan count, independent of who goes on to enter the giveaway. Needs the admin password.
How to read these: giveaway entries (the giveaway admin's box count) are the ground truth — consent-clean and bot-proof. Landings and clicks below are directional: ad-blockers can undercount them and bots/prerenders can inflate them (known bots are filtered server-side, but not all). When the two disagree, trust the entries; read the funnel for which stage leaks, not exact counts.
box = scanned an order sticker (/box/ → /thanks/?src=box).
thanks = reached /thanks another way (e.g. homepage). untagged = direct or
unknown. This is scan volume — it counts every landing, whether or not they enter the draw.